Regent Seven Seas Cruises has unveiled its new brand positioning, complete with a new logo and new “Unrivaled at Sea” tagline, besides a global brand campaign, “Nobody Does It Better.” The revitalized brand has made its debut this week across marketing and sales channels, including print and digital advertising, social media, connected TV and more.
The promise of being “Unrivaled at Sea” is supported by four guiding brand pillars—"Immersive Exploration," "Heartfelt Hospitality," "Luxurious Space" and "Epicurean Perfection"—with the foundation of this brand promise being its unique value proposition as “The Most Inclusive Luxury Experience.” Notably, "Heartfelt Hospitality," a new pillar for Regent, intends to better capture the warmth, care and personalized attention delivered to each guest by the onboard team.
Regent’s global brand marketing campaign “Nobody Does It Better” launches with an emotive film that tells the story of a couple who are cared for and pampered from the very start of their voyage when picked up as part of a door-to-airport Blacklane private chauffeur concierge service. The film uses a bespoke recording of classic song “Unforgettable” by producer David Kosten.
Regent’s new brand positioning marks the completion of a phased, comprehensive brand evolution, driven by consumer and travel trade research to best position the company firmly as a leading ultra-luxury cruise line.
In addition to the new brand positioning and supporting brand campaign, the extensive research conducted informed Regent’s decision to create two new fares, launched in July 2024. The fares offer guests personalized all-inclusive luxury, with more ways to tailor their journey to their unique preferences. The “All-Inclusive Cruise Fare” is perfect for guests who want to enjoy "incredible inclusions" throughout their cruise ranging from unlimited shore excursions, specialty dining and premium beverages, to valet laundry service, gratuities and more, while the “Ultimate All-Inclusive Fare” extends their journey beyond the sailing to include round-trip flights, customizable to preferred air class, and a new private executive chauffeur service with Blacklane.
Related Articles
Ponant Receives European Commission Grant for Swap2Zero Project
On Site: Silver Nova in Asia - Enrichment, Dining, Activities