Bvlgari Hotels & Resorts has announced the launch of its new “Serpenti Suites.” In each property of the Hotels & Resorts Collection, one of the suites will be decorated with interior design details representing the “Serpenti” symbol.
The new suites were unveiled in the Bvlgari Hotels in Shanghai and in Beijing, where guests will also find VR headsets for a virtual immersive experience within the Serpenti world. The unveiling of the Serpenti Suite in all the other properties is scheduled on January 27, welcoming the Chinese New Year, with 2025 being the “Year of the Snake” according to Chinese Calendar.
The Serpenti Suites mark the continuation of a two-year international path, launched by Bvlgari in 2023 on the occasion of Serpenti’s 75th anniversary, focusing on the snake as "an endless source of inspiration for artistic production." In recognition of this milestone, the new Serpenti Suites invite Bvlgari Hotels & Resorts guests to immerse themselves in "the infinite transformations of the snake" through history, art and contemporary creative expressions. Each suite is decorated to reflect the brand’s Serpenti motif, complete with luxurious furnishings and cashmere blankets. Vintage advertisements from the Bvlgari campaigns of the 1970s are also spotlighted, as is a curation of books about the Serpenti symbol.
For the launch of the new Serpenti Suites, and marking occasion of the Chinese New Year week, all the Bvlgari Hotels & Resorts will also offer a series of Serpenti-themed food and beverage options from January 27 to February 5, 2025. Among the highlights are the Serpenti Cocktail, Serpenti Chocolate and Serpenti Afternoon Tea, alongside the Serpenti Chinese Rice Pudding, available exclusively in China.
Only one Serpenti Suite will be available at each Bvlgari Hotels & Resorts property.
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