In collaboration with owner-partner Reuben Brothers, The Oetker Collection will unveil its first property, The Vineta Hotel, in the United States in Q1 2025. Following the recent openings of The Woodward Geneva in 2021 and of Hotel La Palma in Capri in 2023—the latter also in partnership with Reuben Brothers—The Vineta Hotel will mark the luxury hospitality brand’s 12th "Masterpiece Hotel." Situated in the heart of Palm Beach, the hotel is located just two blocks off Worth Avenue, which is known for its designer boutiques, art galleries and restaurants.
Originally opened as the Lido-Venice during the real estate boom in 1926, the property was shortly thereafter renamed The Vineta and remained so for the next 50 years. A brief period as a condo in the 1980s followed, before the property would re-emerge in its most recent incarnation, The Chesterfield, in 1989.
Next year, the property will reopen as The Vineta Hotel after a top-to-bottom renovation led by Paris-based interior designer Tino Zervudachi. Reducing the room count from 53 to 41 to allow for a more generous sense of space, the hotel will offer a range of accommodations sporting fresh interiors.
In addition to a new lounge, outdoor courtyard and statement bar, guests can experience new dining concepts at the property’s signature restaurant, Coco’s. Executive Chef Sébastian Broda and Pastry Chef Tarek of Hotel du Cap-Eden-Roc, sister hotel to The Vineta, have signed off on the menu, which will include destination-inspired dishes alongside guest favorites from the South of France hotel’s restaurant, Eden Roc Grill, Louroc, Giovanni’s and Les Cabanes.
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