Get ready for a good read—you’re about to meet the rising travel advisor stars of our industry. Now in its 17th year, our 30Under30 program was created when the travel industry was actively seeking new advisors. Since then, we’ve seen a steady rise of great new entrants to the profession.
Sophie Berger
Magma Global Travel; New York, NY
In just three years since joining Magma Global Travel as a travel coordinator, Sophie Berger has made a significant impact, earning a promotion to manager of Travel, Events, and Corporate Work. Remarkably, this is Berger’s first job, which she began in the summer of 2021 amidst the pandemic.
A former college athlete, Berger’s passion for helping others and her ability to act as the perfect foil to her team have led to her rapid rise. She now leads projects for major companies, plans events for over 200 people, and books leisure trips for clients. “Sophie epitomizes the term ‘team player,’” says Mark Rothman, CEO of Magma Global. He is all praises for her “unmatched” work ethic and rapid response time, noting that she has become a go-to resource for younger advisors and has grown her business through referrals.
Berger’s success can be attributed to her eagerness to stay in the know; she is constantly on the lookout for new and refurbished hotels, and networking opportunities. Her clients include athletes and honeymooners, and she has noted a trend of clients traveling farther to destinations in Asia, Italy, and Australia. She recently traveled to Mexico and Colorado, which she pitches to her NYC-based clients. Paris is another of her preferred choices.
One of Berger’s most challenging experiences was planning a VIP client’s trip to Patagonia and Antarctica on a week’s notice. Her lack of knowledge about these regions and the last-minute addition of Antarctica presented further challenges. However, her resourcefulness helped her present a comprehensive itinerary.
The 25-year-old’s ability to handle high-pressure situations and deliver exceptional results has earned her a place in our class of 30Under30 this year.
Jamie Bosley
Blissful Honeymoons & Destination Weddings; Roeland Park, KS
Jamie Bosley started her career as a chemistry teacher, but just one year in, she thought of dissolving the bond and embarking on a new journey as a travel advisor. The catalyst? Her travel experiences with family since childhood had filled her with a sense of joy, and she wanted to share those memories with more people. Throw into the mix the compound challenge of finding the perfect place for her clients to spend special moments, which gives Bosley a kick and the determination to live up to their expectations.
Currently an independent contractor for Blissful Honeymoons & Destination Weddings, Bosley specializes in Destination Weddings, but has plenty of honeymooners and multi-gen clients traveling across the globe. Most of her clients are Destination Wedding couples, so they primarily visit the Caribbean and Mexico. A trend that she has noticed is that many younger couples want to visit places in Italy and Greece that are not the typical tourist destinations.
While she says a travel advisor career provides her a lot of room for self-growth, she also has a word of caution for aspiring advisors. “I would absolutely recommend it as career, but only for those that have a drive to help others and can keep up with time sensitive demands,” she says.
Jackie Waechter, owner, Blissful Honeymoons & Destination Weddings, has heaped praise on Bosley, saying, “She has more than doubled her sales each of the three years she has been in the industry.”
Bosley, who uses AI frequently to get ideas for curating itineraries, says one of the smartest things she did this year was create a list of wellness influencers and reach out to them. She offers them a free stay if they bring 10 rooms worth of guests, giving them content for their businesses. Her aim is to focus more on this area, as it’s something she enjoys.
Susanah Clevenger
Marvelous Mouse Travels; Pensacola, FL
An independent contractor with Marvelous Mouse Travels, Susanah Clevenger has spent five years in the travel industry. Starting in college as a travel advisor for friends and family, her love for the field grew through roles with Disney and Universal Orlando Resort, eventually leading her to become a full-time advisor after COVID and the birth of her child. Balancing the therapy sessions of her special needs child and travel advising, Clevenger managed to go from $50,000 to $400,000 in sales in just her first year in 2022. As a cruise specialist, Clevenger’s most challenging trip involved coordinating a 35-person Alaskan cruise, which required managing flights, shore excursions, and activities for an age-diverse group arriving from different parts of the country.
Clevenger primarily serves families with kids or multigenerational groups. She experiences cruises firsthand and uses her photos to inspire her clients. Two recent trends she’s observed are the growing demand for travel advisors and that most clients are booking 2-3 months before travel.
Clevenger, who uses ChatGPT for emails and social media captions, says one of her smartest decisions has been to offer travel insurance, which she views as a win-win, securing both clients’ investments and her commissions if the trip is canceled.
Marvelous Mouse Travel owner Kari Dillon sees Clevenger as a rising leader within the agency and is impressed by the commitment she has shown to learning.
Clevenger attributes her success to two key pieces of advice: “Don’t sell out of your own pocket” and “Walk, don’t run.” She’s learned to offer high-end packages confidently, even if she’d hesitate to spend that much herself. By “Walk, don’t run,” she means focusing on in-depth knowledge over selling everything.
Jacquelyne Corral
Pickles Travel Network; Muskogee, OK
When she’s not yachting in the Adriatic or designing a Greek island-hopping trip for clients, Jacquelyne Corral, luxury travel advisor, Pickles Vacations, and director of operations, Pickles Travel Network, in Muskogee, OK, enjoys mentoring new advisors. With just three years in the travel industry, Corral has already been promoted within her host agency.
“Her outstanding performance in the travel industry has made her one of my top-selling advisors,” says Stephanie Pickles, founder and president, Pickles Vacations and Pickles Travel Network. Calling Corral “exceptional,” Pickles says: “I can attest to her tenacity and problem-solving skills. Jacquelyne has a remarkable ability to work well in a team, demonstrates a strong work ethic, communicates effectively, and shows leadership qualities.”
Before shifting into travel, Corral worked in her parents’ restaurant. She definitely recommends the advisor profession “if you have a true passion.” Starting out, the required training, marketing, and responsibilities can be overwhelming, she says, “but, of course, it gets easier.”
Corral’s clients are mostly 23-55 years of age and Caribbean-bound. That said, she sells global vacations too. Assessing her recent Adriatic yachting trip, she says: “It was an absolute dream that I have been recommending to all my clients who are looking for a romantic and adventurous getaway.”
This year, Corral is enhancing revenue by sharing her packing lists or travel essentials with clients and providing commissionable affiliate links for purchases. Trend-wise in 2024, she adds: “I’m happy to see clients requesting more bespoke experiences, rather than the traditional touristy cities that are often overcrowded.”
Caroline Edwards
Caroline Edwards Travel; Atlanta, GA
Fresh from an Africa “bucket list” trip, Caroline Edwards, owner and luxury travel advisor, Caroline Edwards Travel, Atlanta, GA, has “a strong desire for others to also embark on this truly life-changing experience.” In South Africa, she visited Cape Town, wine country and Kruger National Park.
She also toured Botswana and admired Zimbabwe’s Zambezi River and Victoria Falls. “Now, I can confidently pitch this incredible bucket list trip to clients,” she says. Placing her photos and videos on social media will “hopefully encourage them to consider splurging on such an incredible trip.”
Joining the travel industry in 2020 after four years of teaching middle school algebra post-college, “I had a strong desire to change my path,” Edwards says. Now serving high net-worth repeat and referral clients in the southeastern U.S., she posted $1.5 million in sales this past year. Her agency is an independent affiliate of Travel Experts, Inc., whose president Susan Ferrel says: “Caroline has demonstrated a passion for our industry and has grown her business with us quickly.”
Typically, Edwards’ clients are couples ages 25-35 (honeymoon/anniversary/babymoon travelers), or women in their 50s-60s desiring multi-generational travel. Trend-wise, they’re increasingly willing to splurge more on luxury experiences that can enhance their trip, such as an Amalfi Coast private yacht charter.
Most challenging for Edwards was curating her first Japan honeymoon trip. Recognizing the value of partnerships, she turned to a DMC who bolstered her sales confidence and created a “comprehensive itinerary with wonderful local guides, seamless logistics, great hotels and a personalized touch.” Now, she’s a repeat Japan seller.
Esperanza (Perri) Kitzman
Unique Romance and Adventure Travel; Anacortes, WA
Two years into a career as a travel designer for Unique Romance and Adventure Travel (URT), Esperanza (Perri) Kitzman loves her job and recommends it, saying, “I think it’s an amazing customer service job where you sell something that people actually want instead of pushing the sale of something you don’t really believe in on someone.”
Kitzman, who is an Independent Contractor at URT, worked as a Corporate Retail Manager for three years right out of college. Struggling to find contentment in that role, she recalled her passion for researching bucket-list destinations during college and how a trip to Europe changed her outlook. Now in travel, she finds fulfilment by bridging the gap between wanting to travel and actually traveling.
Mentored by Carla Schipper, Owner and CEO of URT, Kitzman learned the importance of being perceived as an authority, which boosted her confidence to raise her planning fee.
Calling it the smartest thing that she did over the last one year to make more money, she says, “In the first year, I was hesitant and shy when describing my planning fee. As this second year has gone however, I have come to see the value in the services more clearly. I have learned to refine my ‘planning fee’ speech to highlight all the services that come along with that fee.”
Kitzman plans trips for three types of clients: affluent retirees, honeymooners and destination wedding clients, and those who find her through social media. She notes, “Social media clients often have tight budgets but are the most grateful for my help.”
Kitzman uses ChatGPT for preliminary itineraries and avoids selling certain companies which do not follow sustainable practices unless specifically requested.
Praising Kitzman’s commitment and knowledge, Carla Schipper says, “Perri consistently goes above and beyond in her role as a travel advisor, making her a valuable asset to the team.”
This is precisely what Kitzman did when planning a self-drive trip through Italy and Croatia, her most intricate yet. With a limited budget and a focus on off-the-beaten-path experiences, she banked on her knowledge of Italy and research on Croatia. The effort paid off, as she crafted a three-week itinerary and gained valuable insights for future clients.
Sawyer Fitzgerald
SmartFlyer; Atlanta, GA
After exploring St. Barthelemy recently, Sawyer Fitzgerald, an independent travel advisor with SmartFlyer, Atlanta, GA, says, “It’s my new favorite Caribbean destination.” She’s ensuring her clients “understand why this enchanting island is a must-visit destination,” citing turquoise waters, powdery white sand beaches, lush greenery, and a thriving culinary scene.
A nine-year travel industry veteran, Fitzgerald previously served as a five-star resort’s group sales coordinator, luxury agency’s travel coordinator, and destination management company’s (DMC) travel manager. “Starting my career with these roles has equipped me with diverse skills and insights that I now leverage to create memorable journeys for my clients,” she emphasizes.
Michael Holtz, owner and CEO, SmartFlyer, says “Sawyer’s background in the hospitality industry, including hotel and DMC experience, has proven an excellent foundation to build her business and establish a substantial client base.” He adds that she’s embraced technology, prioritized a web and social presence, and created efficiencies that benefit both the suppliers and her clients.
Trend-wise, Fitzgerald has seen an influx of late-20s to early-30s honeymooners, plus Gen Xers desiring Italy and France trips. “One surprising trend I’ve noticed more and more is the impact of social media on travel decisions,” she adds. Clients are using TikTok or other platforms to discover destinations and plan itineraries.
One complex trip Fitzgerald planned was an annual family cruise for 20+ travelers: “It required navigating various family dynamics, accommodating allergies and dietary restrictions, considering the diverse ages of children, and addressing individual preferences and requirements, including religious considerations.” But now, “I relish the challenge of planning each year’s cruise.”
Abigael Striker Flammang
Striker Travel Group/Magic Mouse Travel; Winter Garden, FL
Since taking over as manager of her family’s travel agency in 2019, Abigael Striker Flammang has helped grow Magic Mouse Travel’s revenue 10-fold. When looking at her sales, Flammang sees annual growth of 25 to 30 percent year-over-year due to positive client feedback.
She’s not a one-woman team, however. In fact, Flammang credits her team-driven approach to management to the lessons learned while interning at the Disney College Program in Orlando. “It was there I learned the importance of being a fair and thoughtful leader and worked along others in a team environment,” she says. Now, at the Winter Garden, FL-based agency, she leads trainings for her employees and encouraged them to collaborate by sharing best practices to better serve their clients and grow their own books of business.
Flammang has this same approach with her supplier partners. “It’s important to have humility being an advisor, and having the respect of our vendor partners is humbling because they truly care about our success and value us as partners,” she tells Travel Agent. A career in travel can be rewarding—but only if you are willing to put in the work, both for your clients and partners. “Vendors don’t really have to do a thing for us, and we should be humbled they pay us to help our guests, give us thoughtful tokens of appreciation and allow us amazing experiences,” Flammang adds.
While her clients run the gamut, Flammang says many are families, groups and honeymooners. Many of them are traveling to Central Florida, the Caribbean, Europe and the South Pacific. Flammang also reports an increased “YOLO” (you only live once) feeling among clients, who are “spending a bit more than they originally planned and are looking for experiential journeys and making memories.”
Kendall Fletcher
J5Travel, an independent affiliate of Gifted Travel Network; Mooresville, NC
Despite being in the industry for just four years, Kendall Fletcher of J5Travel, an independent affiliate of Gifted Travel Network, is already working to enhance the appeal of a career as a travel advisor. “I have a passion for actively encouraging young people to pursue a career in travel,” she says. “Not only does the career present great opportunities for travel, it’s also extremely fulfilling knowing you are helping clients create lifelong memories through travel.”
To that end, Fletcher collaborates with Gifted Travel Network to develop new and engaging resources tailored specifically for young talent in the industry. She explains: “It’s important for me to be involved in the development of those resources because I want more young people to feel supported and inspired to work in travel.”
At J5Travel, Fletcher serves as director of luxury sales, overseeing the management of five travel designers and two operations managers. She also sells travel and exclusively handles all of the agency’s bookings to Hawaii, Italy, Ireland, and many other European destinations. Although her focus is Europe, she is seeing a rise in client interest in “global” destinations, as well as increasing inquiries about wellness and sustainable travel. Popular global requests include Thailand, Sri Lanka, Indonesia, Australia, and New Zealand.
J5Travel recently revised its planning fee—a change Fletcher had wanted for some time—and introduced a minimum trip spend. “We’ve seen barely any pushback, and it’s served as more consistent revenue coming in before a trip even goes to the planning stage,” reports Fletcher. As for the minimum spend, she adds, it “sets the expectations before we start working on the trip and helps us stay within the luxury space we’ve worked hard to maintain.
Meaghan Goldman
Avenues of the World Travel; Flagstaff, AZ
Earlier in her career as a travel advisor, Meaghan Goldman of Avenues of the World was struggling with self-confidence, as she was often worried about making mistakes. Goldman confided with a mentor and her response changed Goldman’s perspective on the role. “She shared with me that even after decades in the field, she still encounters situations where she doesn’t have all the answers. The key, she emphasized, is not to pretend to know everything but rather to acknowledge when you’re unsure and commit to finding the solution,” Goldman tells us. “This advice fundamentally shifted my perspective on client interactions and instilled in me the confidence to be transparent about my knowledge limitations.”
Three years into her role as an advisor, Goldman prioritizes clear communication and a commitment to problem-solving. Even after a trip, she reaches out to the client, “welcoming both positive and negative input,” which, she says, “presents invaluable opportunities for growth and improvement.”
That seems to be working. Goldman reports she consistently meets her monthly sales goals and is “deeply humbled by the numerous thank-you notes and perfect 10/10 ratings” she receives from her clients.
Monika Leuenberger, owner of Avenues of the World Travel, says Goldman will likely top $1 million in sales this year, “an achievement for a small office in a small town.”
Colby Hammond
Camelback Odyssey Travel; Phoenix, AZ
After sailing in January on Regent Seven Seas Cruises’ new Seven Seas Grandeur, “I’ve been able to sell the ship four times” including one $100,000 booking, says Colby Hammond, luxury leisure travel advisor, Camelback Odyssey Travel, a Direct Travel company, Phoenix, AZ. She also recently traveled to Baha Mar for the ILTM Americas conference, provided “great feedback to my clients,” and has since sold Rosewood Baha Mar several times.
The three-year advisor “has a certain aesthetic when she speaks to clients that is both calming and informative -- a perfect combination in these ever-changing times,” emphasizes Susan Bowlby Benson, director, leisure operations west, Direct Travel. “Colby brings an authentic client focus to her trips, and she strives to integrate unique elements into each carefully designed aspect of the journey.”
Working in hospitality since age 16, Hammond studied tourism development and management with a sustainability focus at Arizona State University. Today, she’s a top producer recognized in Virtuoso’s Adventure and Cruise communities. Posting more than $1 million in annual sales, she brings in almost $200,000 in agency commission, given her focus on preferred partners.
Hammond has planned everything from a complex African safari/gorilla trekking adventure to a seven-week European trip (travel in Italy, Spain and Portugal plus a Silversea Mediterranean voyage). Many clients are high-end retirees or their 30-something children traveling with others.
One client called on a Friday – seeking a super-last-minute Singapore-to-Dubai cruise the following Monday. Hammond made it happen. Benson emphasizes: “She has learned the art of remaining calm under pressure which is an art not easily mastered amongst her peers.”
Heather Huber
Club Cruise & Travel; Lincoln, CA
Heather Huber is a travel advisor taking over the family agency that has operated for over 30 years. Joining the industry after earning a degree in International Relations & Global Studies, Huber says she became a travel advisor upon realizing that people tend to travel within their comfort zones when booking by themselves. She finds it rewarding to help travelers get to remote destinations that give them an authentic experience.
Huber is revamping perceptions of travel advisors and emphasizing their necessity. She makes sure that clients know things will not always be easy. When they hit bumps in the road during their travels, she acts as their command center to assist them. Living by the motto, “Be indispensable,” she recommends the career for its ability to empower others.
One of her smartest moves this year was partnering with Abercrombie & Kent as the primary luxury brand. She says, “The commission is worth the extra work,” and notes implementing overdue cutbacks.
Huber recently got back from a two-month trip to Europe, where she says the highlights included cruising the Rhone River and Greece on AmaWaterways and Viking respectively. She created reels during the trip to inspire her clients.
Huber serves two key demographics. Her first demographic is a 55+ community that resides next to her agency. This group travels to warmer places like Hawaii and Tahiti, and cooler places like Alaska and Europe, during the offseason. The other is ultra-luxury clients booking world cruises and curated vacations.
A highlight of her career was planning a complex group trip to Austria, Germany, and Italy during the Russia-Ukraine war. The trip included flights, trains, transfers, cruises, and 10 hotels. Despite the challenges, the group, she says, “had the time of their lives.”
It is this attitude of Huber that has also earned her praise from Tim Fomin, Club Cruise - VP Sales, who says, “Huber is always willing to go the extra mile to make sure our clients have smooth and memorable trips.”
Speaking of a recent trend that she has noticed, Huber says older travelers increasingly depend on advisors to navigate technology. “Everything is app-based now, and adapting can be difficult for them,” she concludes.
Kiki Humes
Ciao Bambino; Eau Claire, WI
Having returned recently from Türkiye, Kiki Humes, a luxury travel advisor for Ciao Bambino, Eau Claire, WI, is now “pitching it as an alternative to other European countries that are almost sold out or are significantly more expensive.” Tapping into 2024’s consumer trend of “the desire to be away from crowds,” she strives to “spread clients out and avoid mass-tourism, inspiring travelers on the lesser-traveled path.”
Describing herself as “a global citizen,” Humes has “always loved to explore and try new things” so becoming an advisor five years ago was an easy decision. Previously, she was a university student and worked part-time at the agency. “As the daughter of a travel advisor, I had the privilege of knowing exactly what to expect - the travel perks, feeling of reward when clients share positive feedback, and stressful moments that come with travel planning,” says Humes.
Posting $1 million+ in 2023 travel sales, Humes serves a diverse clientele, but many families with children. They enjoy traveling to Costa Rica, Italy, France or Mexico, but “my well-traveled clients crave something new,” she adds, citing a South African safari, Portugal river cruise, Patagonia hiking or Norwegian Fjords vacation. Passionate about sustainability, Humes also sees some clients desiring to travel sustainably, despite a longer transit or higher cost.
Amie O’Shaughnessy, CEO, Ciao Bambino, says, “I’ve worked with Kiki since she started selling travel and have watched her journey with admiration. No single task is too complicated. No project overwhelms her. Kiki is methodical and process-driven, yet also creative, resourceful, and an exceptional communicator.”
Sam Johnson
Prescription Travel; Big Sky, MT
Torn between pursuing a career in hospitality and the medical field, Sam Johnson sought guidance from a mentor, who pointed out the fundamental difference in the nature of interactions in the two industries: “In hospitality we engage with individuals on their best days, while in the medical field, interactions typically occur during challenging times.” This perspective resonated deeply with Johnson and ultimately influenced his decision to pursue a career in hospitality and tourism.
He began his career as lead concierge at Montage Big Sky, before transitioning to travel advising, during an internship with Gayle Smith of Prescription Travel while studying hospitality at the University of Georgia. Johnson chose travel advising because it offers an opportunity to engage with all facets of hospitality and travel sectors. One aspect that has struck him though is the scarcity of young professionals in the travel advising field. Addressing this gap has become a personal mission for him and he has been actively involved in partnering with university hospitality programs to provide students with internships at his company.
An advocate of sustainable travel, Johnson prioritizes working with suppliers with “green” credentials. He also leverages AI to enhance various aspects of his work, from crafting client emails to compiling lists of recommendations and summarizing travel articles efficiently.
Having grown up in Big Sky, Montana, skiing has always been a passion of his and it’s no surprise that a significant portion of his clientele is drawn to Switzerland for ski vacations. He has also noticed a growing interest in adding lesser-known destinations like Albania, Turkey, and Bosnia to European itineraries, as well as a rise in demand for private group travel experiences.
Johnson has been forging partnerships with private clubs to curate exclusive group trips to destinations across the globe.
Coordinating a corporate team’s visit to a Paris trade show during Fashion Week has been one of his great challenges; he had to secure accommodations and arrange transportation for 40 people. Johnson successfully organized group dinners and even customized extended stays for clients and their families, which helped to grow his client base.
Shannon Kendro
Adventure Life; Missoula, MT
Shannon Kendro has been a trip planner at Adventure Life for four years, helping travelers plan adventurous small-ship expedition cruises in destinations like Antarctica, Alaska, the Great Lakes, Canada, the Mediterranean, and Northern Europe. Kendro pursued a career as a travel advisor to help people realize their dream experiences. Over the years, one aspect of travel that has surprised her the most is the growing popularity of multi-generational trips, especially when they involve more adventurous and niche experiences.
Kendro, who also specializes in custom land tours across Europe, says the smartest thing she did this year was implementing an automated email campaign. This campaign reaches out to clients on their birthdays with information about current offerings in destinations they’ve previously expressed interest in. She believes it’s an excellent way to initiate conversations about planning their next trip.
Among the most intricate trips she’s planned, Kendro finds that those to Alaska are the most complex, involving multiple modes of transportation, including trains, boats, and small planes. Similarly, she explains that expedition cruises to Antarctica, often combined with exploratory trips to South America, require a high level of detail.
Kendro recently explored Greece from a new perspective, hiking and walking on different islands. For clients interested in Greece, she highlights the benefits of staying on lesser-known islands and creating itineraries that explore these hidden gems.
The 29-year-old, who has also observed Sicily become “wildly popular” recently, believes it’s extremely important to work with suppliers and destinations that have verified “green” credentials. “We try to partner with as many Certified B-Corp suppliers as possible and always keep a close eye on the practices of any supplier to ensure they align with our values,” she notes. “For global travel to continue thriving, making a conscious effort to be ‘green’ is critical.”
Jackie Lano
Over The Moon Vacations; Boynton Beach, FL
Starting her career in the travel industry as a 19-year-old intern, Jackie Lano climbed the ladder to become director of sales at Over The Moon Vacations, a travel agency that plans roughly 400 luxury trips per year.
Lano manages six advisors, oversees $5 million-plus in annual travel sales, handles supplier relationships, and drives business development strategy at the agency.
A social media guru, Lano says she is proud to have grown the Over The Moon Instagram account from 100 followers to 20,000-plus. Introduced to travel at a young age by her parents, Lano credits them for teaching her to be fearless and adventurous. She was snorkeling as soon as she gave up her pacifier, kayaking with killer whales in Alaska at age eight, and up close with a lion on safari before her 18th birthday.
Her parents also taught her that vacations are not just about lounging at a beautiful hotel, but also about experiencing local culture and seeing life through a different lens. With this in mind, she always knew working in travel was a great fit for her.
She recommends a travel advisor career, but warns that it’s a demanding 24/7 position, and not for the faint of heart.
Lano emphasizes the importance of experiencing destinations firsthand, which is why her company doesn’t rely on AI, believing that even the best robots can’t replicate personal knowledge.
She says it’s important to support sustainable companies like Singita, Auberge and Four Seasons, noting that clients are willing to pay more for brands that care about the world. She sells to mainly 20-40-year-old honeymooners and says that clients are having smaller weddings and larger honeymoons. Many, she says, want to go as far and as exotic as possible before having kids, so there’s been strong demand for Africa, French Polynesia, Thailand and the Maldives.
Stephanie Lombard
Frosch; Brooklyn, NY
A former teacher-turned travel advisor, Stephanie Lombard joined Frosch Travel in February 2020, just before the COVID pandemic struck. Furloughed within months, Lombard used the time to hone her skills, taking Sabre lessons and preparing for a strong comeback. Her dedication impressed Rachel Epstein, group department president of Frosch Travel, who says, “It is under these types of difficult circumstances, and challenging situations, you really see what a person is made of.”
Now 28, Lombard has become an integral part of the team. She chose this career to share her knowledge of travel and the world with others, and her dual citizenship and extensive travel experience made her a natural fit.
A group travel advisor specializing in affinity groups, Lombard’s clients are primarily aged 50-60 and travel across the world. However, global events affect her clients’ travels, for example, she has seen a decline in faith-based travel to Middle East since the conflict began in Israel on October 7, 2023. Despite the challenges, she has continued to thrive as she stresses the importance of maintaining a “human” connection.
While all her trips are intricate as they involve large groups and are custom designed, she says one of the most challenging trips was organizing two simultaneous 25-day educational trips for high school students in Southeast Asia, each with 33 participants. The itineraries covered ecology, culture, and history, running in reverse directions. Both trips were flawlessly executed despite the logistical challenges.
She recommends a travel advisor career, but only to those with the right traits, which for her include a self-starter attitude and a strong customer service mindset.
While sustainable travel is important to her personally, her clients don’t prioritize it and are not willing to pay extra for “green” experiences. She doesn’t rely on AI for day-to-day operations but occasionally uses it as an “editor” to enhance the verbiage in itineraries.
Briana Lyda
Leisure Travel Enterprises; Fort Mill, SC
A former flight attendant, Briana Lyda became a travel advisor two-and-a-half years ago when she joined Leisure Travel Enterprises.
While many travel advisors enter the industry because they love planning their own trips, Lyda says she never enjoyed planning her vacations and preferred someone else to handle the details. She thought it would be rewarding to help others enjoy the same luxury of stress-free travel planning. However, what surprised her most is that many people still don’t use travel advisors or assume they’re only for the wealthy.
Most of Lyda’s business comes from referrals or rebookings, and she only recommends the travel advisor career to those ready to commit full-time.
She has planned several intricate trips, including one in progress at the time of writing. It involved international flights, a custom three-day pre-trip itinerary, inter-European flights, two Tauck tours, a flight to London, a train to Bath, and a three-day post-vacation in Bath. She notes that trips like these require careful attention to detail.
Another complex trip she was planning included three back-to-back cruises to Australia and New Zealand for around 100 guests. Lyda is passionate about Australia for its friendly people and unique wildlife.
She says most of her clients are over 55 and prioritize experiential travel over material possessions. A growing trend she’s noticed is the increasing interest in sustainable and responsible travel, with clients eager to minimize their environmental footprint and willing to pay extra for eco-friendly experiences.
Lyda also uses AI to find unique tours and the best dinner spots near her clients’ hotels in places she hasn’t visited.
She believes the best way to make more money is not to focus on it. Her motto is, “If you do right by people, you will be successful in this career.”
Jessica Malerman
Marvelous Mouse Travels; Meadowbrook, PA
Jessica Malerman has been in the travel industry for seven years, though she’s been a travel advisor at Marvelous Mouse Travels for just a year and a half. Specializing in group travel, she combines her Disney experience in guest-facing and support roles as well as her background in hospitality PR and marketing to create unique travel experiences.
She chose to become a travel advisor for the creative freedom and flexibility it offers. Malerman has gained recognition for her “In My Cruise Era” itinerary and her innovative approach to custom group travel. She was named Marvelous Mouse Travels’ Innovator of the Year 2023 and honored at TravelAge West’s Trendsetter awards in July.
“In My Cruise Era” is a Taylor Swift-themed sailing aboard Royal Caribbean’s Allure of the Seas, set to depart on October 21, 2024. Fans of the American singer will come together for Swift-themed activities like dance parties and custom excursions. This itinerary, crafted for clients who connected through social media, is Malerman’s most intricate yet. Building on its success, she’s developing new group experiences, including “Galentine’s at Sea” in February 2025 and “Mom & Me at Sea” in May 2025.
The idea for “In My Cruise Era” was inspired during a Seminar at Sea aboard Wonder of the Seas, where Malerman noticed that her clients share the same desires as hers. This group setting allowed them to experience the joy of traveling together, making it easier to execute their vision.
Malerman emphasizes the importance of partnering with other advisors whose skillsets are different from that of hers. Together with Nicole Rivera and Shelby Reyes, she developed the “In My Cruise Era” itinerary. Her owner, Kari Dillon, also gave her key advice early on: “Our only competition is a direct booking.” Malerman has built her business on relationships, and she feels supporting each other is the only way advisors can succeed.
Her clients are primarily women, ranging in diverse age and background, but all resonate with the message of “let’s get away, spend time with our besties, make new friends, and be girlie and fun!” A trend she’s noticed is the growing desire for community during vacations, with clients seeking connection while traveling.
Though she doesn’t receive many requests for sustainable travel, Malerman embraces AI as a creative partner for automating tasks and focusing on building personal relationships. Marvelous Mouse Travels owner Kari Dillon praises Malerman’s impressive start, noting her near $400K in sales in just 10 months.
Armonde Maurras
Universal Travel; Fort Smith, AR
Since graduating from the University of Arkansas with a degree in Hospitality Management around three years ago, Armonde Maurras has worked as a tour operator specializing in senior leisure bank club travel groups.
Driven by the prospect of immersing herself in different cultures and embarking on adventures, Maurras developed an early interest in travel. She says, “One of the most surprising aspects of the industry for me was discovering its diverse and niche sectors.”
However, she is surprised to see the lack of awareness surrounding the benefits of using a travel advisor. “Many people underestimate the value that a knowledgeable advisor can bring to their travel experiences, from saving time and money to providing insider tips and personalized recommendations,” she noted.
Maurras believes that since a significant portion of her clients are repeat customers, it is a testament to the quality of service she consistently delivers.
An avid traveler, she recently took a FAM trip aboard the Canadian Rocky Mountaineer. She shares her travel experiences with her clients through Facebook and her company’s websites.
Her focus is on the group side, primarily on senior leisure bank club travel groups, typically consisting of retired individuals who are often 65 years old and above. Her agency, however, welcomes clients of all ages and backgrounds and has noticed a growing trend of younger individuals joining the tours.
One of the most surprising developments she has witnessed recently is the growing trend towards revisiting once-in-a-lifetime destinations, such as Tahiti, Japan, and Kenya.
Additionally, she's noticing a significant increase in younger travelers, particularly those in their 50s, expressing interest in joining group travel experiences. However, unlike the traditional expectations of group travel, these younger clients are seeking more luxury experiences.
Maurras has also observed a rise in multigenerational travel.
She says her clients’ primary focus is on travel experiences rather than sustainability initiatives. She has not incorporated AI into her workflow.
One of her most effective strategies this year has been implementing travel presentations for each bank club, promoting tours and offering early sign-up incentives to boost revenue. She says these presentations have encouraged her clients to book early.
Tori Medlin
SmartFlyer; Scottsdale, AZ
It’s been just three years since Tori Medlin transitioned from sales and marketing in the insurance sector to travel advising, but she’s already making waves, earning SmartFlyer’s Rising Star award twice for achieving “landmark success as a new-to-industry advisor.”
Medlin attributes her success to her mother, who was in the travel industry for over 25 years before passing away suddenly in 2020. It was then, in the middle of the pandemic, that Medlin decided to switch to travel.
Well-traveled and inspired by her mother’s business, she was determined to succeed, and that led to her rapid rise.
However, despite her success, she doesn’t recommend the profession to everyone. She notes, “While it’s easy to see it as glamorous, especially on social media, the reality is that many days are far from glamorous.”
She also mentioned that starting from scratch with no set pay and no clients might be too daunting for some. But for her, “My ‘why’ has been rock solid since day one, so I’d encourage anyone in a similar position to at least consider it!”
Michael Holtz, Owner and CEO of SmartFlyer, praised her curiosity and determination, saying, “We knew from the beginning she was going to be a powerhouse when she tripled the revenue threshold in her first year, earning SmartFlyer Rising Star.”
Medlin’s client base mainly includes honeymooners and the recently retired (their parents).
Post-pandemic, she has observed shifting client behavior. Millennials are prioritizing work-life balance and traveling more than ever, while older clients are taking longer trips and exploring new destinations.
She emphasizes the importance of being strategic and smart when taking on new clients. “To me, it’s not just about picking up a massive new client,” she said. “My best client referral to date came from another client’s very budget-friendly honeymoon.”
Medlin, who rarely receives requests for sustainable suppliers and doesn’t use AI in her business, says the most intricate trip she planned was a Galapagos Cruise combined with Peru and Ecuador for a professional photographer. The client was extremely detail-oriented, making the 2+ week trip a complicated task. Despite challenges such as an extensive wishlist and a moderate budget, she says the trip turned out wonderfully, with many stunning photos as a result.
YinYin Petersen
CIRE Travel, First in Service; New York, NY
A luxury leisure advisor at CIRE Travel, YinYin Peterson creates bespoke itineraries for her clients’ luxury honeymoons, bucket list trips, family reunions, and more. She manages everything from flights and hotels to ground transportation and private tours.
Peterson has been in travel advising for the past seven years, entering the hospitality industry straight out of college. She started by waiting tables, working in catering, at country clubs, and for an event planner before joining Liberty Travel and eventually moving to CIRE Travel.
Travel comes naturally to her, driven by her passion for cultures and enthusiasm for sharing her knowledge. She recommends travel as a career only to those “who want to understand the world and its many cultures, and who, in turn, want others to experience that.”
Peterson says Europe remains popular among her clients. South Africa, with extensions to islands such as Mauritius, Seychelles, and Mozambique, is also trending.
Clients are moving beyond the “revenge travel” trend, now seeking more boutique-style accommodations, super local experiences, and self-drive tours. Successes include planning a dream trip to Thailand and Dubai for two older women — high school best friends — who wanted to attend a school reunion and explore the region. What started as a “simple” three-week getaway quickly turned into a month-long trip with multiple destinations and additional family members with varying schedules. Despite the complexity, the trip was a success.
Calling Peterson a luxury leisure star, CIRE Travel President & Founder Eric Hrubant says, “YinYin is not only an artistic curator but has problem-solving skills far beyond her young years.”
Reilly Reeves
Accent on Travel; Rehoboth Beach, DE
A luxury travel advisor with Accent on Travel, Reilly Reeves specializes in planning luxury and adventure FIT experiences for solo travelers, couples, and families. Before becoming a travel advisor, she worked as an event coordinator for a brewing company and gained extensive experience in restaurant and hotel operations. While passionate about the service industry, those roles didn’t seem to create lasting relationships, so she switched to travel advising, where “repeat” clients gave her a sense of permanence. Her time in Seoul, working as an English-speaking representative at a tourism office after college, also inspired her career shift.
A globe-trotter who believes in experiencing destinations first-hand, Reeves has undergone training in selling Africa recently and attained the title of Premier Australia Specialist, following two comprehensive tours across the country in 2023.
In a short time in the industry, she has made a mark for herself, which is evident from the number of referrals that she has generated. Proud of her accomplishments, Annette Nero Stellhorn, founder & president of Accent on Travel, notes, “With just two years in the business, Reilly is moving close to a $2 million seller. I have seen very few embrace this industry so professionally, gracefully, and passionately as she has.”
Most of Reilly’s clients are retired couples looking to explore beyond familiar destinations. While the Caribbean and Europe remain popular, she’s seen an uptick in bucket-list destinations like Africa, Australia, Ireland, and Scotland. She also caters to younger clients and is surprised by the number of travelers in their 30s and 40s prioritizing large-scale adventures like the Galapagos, Africa, or Antarctica while they are physically able.
Reilly, who rarely gets requests for green travel and uses AI cautiously to enhance her services, says one of the best pieces of advice she received came from a mentor who said, “Clients often don’t know what they don’t know.” She realized that clients might initially discuss one destination or cruise, but with deeper exploration, discover a different ideal experience. This allows her to create a more personalized travel experience.
Being someone who wholeheartedly recommends travel advising as a career, Reilly credits her success to consistently showing up to work and giving it her all, regardless of the challenges.
One such challenge involved creating a custom itinerary to Scotland with genealogical elements. Her clients were armed with family records, letters, and old maps and wanted to trace their ancestors’ footsteps.
While it seemed overwhelming at first, Reilly conducted deep research and picked the brains of local destination specialists, eventually succeeding in crafting an experience that went beyond a mere vacation, leaving a lasting impact on the clients’ connection to Scotland and their family heritage.
Cassidy Robinson
Wonderland Family Vacations; Grand Rapids, MI
A gymnastics coach, an event coordinator, and a marketing director for a radiology imaging solutions provider, Cassidy Robinson has worn various hats before becoming a travel advisor for Wonderland Family Vacations. In her four years there, she has doubled her sales annually.
Robinson attributes her success to one vital piece of advice: setting boundaries.
“I’ve set time blocks that keep my day organized and ensure I complete all my tasks,” she says. “I don’t start work until my planning fee is paid; I avoid weekend work unless it’s a travel emergency; I don’t work during meals; and I stop taking calls after 6 p.m. unless scheduled. These boundaries make me better at my job.”
The decision to transition to a travel advisor stemmed from her love for researching destinations, formulating itineraries for fun, and traveling the world. While she encourages others to consider the career, she notes that it’s not for everyone, given its stressful hours and irregular schedules.
Robinson, who specializes in FIT trips, says a 25th-anniversary trip she planned to France—adding London along the way—was one of her most intricate. The challenge was balancing the needs of a first-time and repeat visitor, coordinating with four suppliers to align opening times of attractions, train schedules, and hotel availability, all while staying within budget.
Though she doesn’t prioritize suppliers with green credentials and only uses AI for blog and marketing ideas, she recently redesigned her website, calling it a smart move that sets her apart from other advisors.
The majority of her clients are millennials seeking mid-luxury travel, favoring 4-star hotels and curated excursions. Robinson describes their style as “boujee on a budget.” Her next largest client base is multigenerational travelers.
One trend that’s surprised her post-COVID is how much people are traveling. Clients who once booked one trip a year now plan multiple, often covering several countries in a single trip.
Commending Robinson’s dedication, Margie Lenau, owner of Wonderland Family Vacations, says, “Cassidy’s extensive travel experience enhances her client acquisition efforts, while her quick learning and adherence to best practices make her a valuable resource.”
Rebecca Sacca
Esplanade Travel; Boston, MA
Before becoming a travel consultant for Esplanade Travel, Rebecca Sacca spent nine years in the airline industry, working in roles ranging from ground operations to flight attendant.
Despite her airline career, Sacca always felt that selling travel was her true calling. She loved planning trips for family and friends and says that creating trips of a lifetime for her clients is the most rewarding experience. She says it’s exciting to work in an industry where there’s always something new to learn, no matter how long you’ve been in it, and recommends a career as a travel advisor for people of any age.
The most intricate trip she ever planned was for a family retracing their grandfather’s World War II diary across Germany, Italy, and France. The grandfather had documented his experiences in detail, and Sacca was determined to respectfully represent his journey. The challenge wasn’t just the three-country trip but also learning about places she had never heard of. In the end, she created an itinerary that the family loved.
An avid traveler who recently visited London and Italy, Sacca manages her company’s social media, sharing destination details with her older clients who have saved for years to check countries off their bucket lists. Most of them travel to Africa, New Zealand, and Europe.
One trend that surprised her post-pandemic is how travelers are now willing to spend more on trips of a lifetime. She’s also noticed many clients, who haven’t traveled since before the pandemic, are now making up for lost time with extended trips abroad.
Sacca works with suppliers prioritizing sustainability and praises Discover Your Italy and South Expeditions for planting a tree each time a client books with them.
Jacky Keith, president of Esplanade Travel, hails Sacca for her quick learning and elevating the company’s social media presence. Sacca says her smartest move this year was building strong client relationships, allowing her to better understand their preferences and needs.
She also values advice from her boss to take things slow. “With so many moving parts, rushing can lead to mistakes,” Sacca says, and that’s not what she wants to be remembered for.
Emily Sibley
Avenue Two Travel; Nashville, TN
Emily Sibley stumbled upon her “dream” job as a luxury travel advisor when a friend who had interviewed for the position couldn’t take it. Her friend referred Sibley instead, who landed the job and hasn’t looked back since, reaching new heights in her four years at Nashville Luxury Travel.
Starting at a tier-four commission level, Sibley rose to tier-one within two years, hitting $1.1 million in sales.
Sibley’s passion for travel can be attributed to her love for Italy, a dream destination that influenced her decision to study apparel merchandising at Auburn University. Auburn, the only college in the South with a campus in Italy, allowed her to spend time there and explore Europe extensively.
Recognized by her host agency, Avenue Two Travel, as an emerging leader, Sibley says she loves crafting bespoke itineraries and engaging with clients.
Praised by Jen Martin, owner of Nashville Luxury Travel, as a “polished professional,” Sibley mostly books honeymoons for couples to Europe, Africa and Asia.
One of the most intricate trips she has planned was a destination wedding in Santorini, Greece, for around 50 guests. With many moving parts, it required her to stay up late for weeks of planning.
Because she sees client demand for authentic travel and sustainability, Sibley works with sustainable partners and destinations. She also mentions that a lot of clients want to make sustainable choices but not at the expense of paying more.
One of the top pieces of advice she received was, “Never let clients know you worked on the weekends.” Taking time to rest, she says, is essential to achieve success.
Ashley Vorraro
SmartFlyer; Old Bridge, NJ
A travel manager at SmartFlyer, Ashley Vorraro has been in the travel industry for the past five years, having initially begun her career in the fashion industry. For her friends, family, and colleagues, Vorraro has long been the go-to person for recommendations on where to eat, sleep, and explore. However, it was during one of her trips to Italy that she realized her love for travel was more than just a passion—it inspired her to pursue a career as a travel advisor.
Awarded Travel and Leisureʼs Rising Star 2023, Vorraro has visited Italy more than 30 times, and according to Michael Holtz, owner and CEO of SmartFlyer, the agency has greatly benefited from her experience. He also praises Vorraro’s keen eye for detail and talent for building lasting relationships, saying, “Vorraro tackles challenges with unwavering positivity and persistence, advocating for clients and supporting partners alike.”
One such challenging situation arose for Vorraro’s clients during their stay at the Amalfi Coast in July last year. The clients were supposed to travel to Capri, but the sea was rough and there was no way they could travel. To add to their woes, they had to check out of their Amalfi hotel, and with it being the busiest time of the year, all nearby hotels were fully booked. Staying calm, Vorraro made a few calls until a partner hotel in Ravello found the clients a room for the night. This wasn’t part of the plan, but Vorraro says, “It ended up being the highlight of their trip.”
Vorraro, whose diverse client base is U.S.-based, recommends a travel advisor career but believes it isn’t a part-time endeavor for some extra cash. She has been exploring lesser-known European destinations recently and finds it easier to recommend places she’s experienced firsthand. She’s also focused on learning about “green” hotels and is open to exploring AI tools like ChatGPT to assist with administrative tasks.
As for the smartest thing that Vorraro has done recently to earn more, it’s starting to book transfers and meet-and-greets, , which not only boost her commission but also enhance her clients’ experience.
Juana Wabnik
CURATO, an affiliate of Frosch NYC; Miami, FL
Juana Wabnik, a luxury travel advisor at CURATO—a full-service agency specializing in bespoke travel experiences—served in various roles before entering the travel industry. She believes these stints equipped her with skills in sales, marketing, operations, and human resources, which she applies to curate exceptional travel experiences for her clients.
Having lived in four different countries, Wabnik developed an appreciation for diverse cultures and a curiosity to explore new destinations, which drew her to the role of travel advisor.
Wabnik, who built her client base from scratch, recommends the travel advisor career to people her age but warns that the role demands round-the-clock dedication, much like being a doctor.
Her clientele consists predominantly of honeymooners and families, each with distinct travel preferences. Families often choose Europe for ski trips, while honeymooners are drawn to South Asia and Africa.
The most intricate trip she has planned was a two-month honeymoon, encompassing air travel, accommodations, activities, transfers, restaurant reservations, and concierge services. When she presented the itinerary, her clients didn’t request a single change—a testament to her meticulous planning and attention to detail.
Wabnik, who pitches the destinations she visits through social media and detailed client calls, is surprised by two industry trends: clients’ willingness to travel greater distances for unique cultural experiences and the normalization of higher nightly rates for luxury hotels, with $1,000 per night becoming the new benchmark.
Praised for her “efficiency, intelligence, and selling prowess” by Clarita Volovitz, co-founder of CURATO, Wabnik shares the best advice she received is, “Balance is the key to your success—if you are happy, everything else will follow.” This motto resonates with her, as she believes that prioritizing her own well-being, including her travels, makes her an effective advisor.
One of the smartest things she has done recently is hire an assistant to handle operations, allowing her to focus on sales and client acquisition. While she recognizes that AI serves as a valuable resource, she doesn’t rely on it heavily for her operations.
Wabnik consistently prioritizes suppliers with “green” credentials, particularly regarding ethical treatment of animals, such as sanctuaries in Thailand. “Ensuring responsible animal ethics is non-negotiable for me, and I refuse to book suppliers that do not meet these standards,” she adds.
Kendra Wagner
Kendra Wagner Travel, an affiliate of HC Travel Firm; Des Moines, IA
Owner and lead travel advisor at Kendra Wagner Travel, a boutique luxury agency crafting tailor-made itineraries for newlyweds, couples, and families, Kendra Wagner began her career at a local travel agency, where she worked for 4.5 years.
Wagner joined the industry to make ends meet, with little prior knowledge. The pandemic soon added to her challenges, but as COVID relented, friends, family, and acquaintances increasingly sought her travel advice, leading her to open her own agency in September 2023. Wagner loves to travel and shares her experiences on Instagram while also sending out a monthly newsletter.
Most of her clients have traveled to Mexico, the Caribbean, and Europe, but she’s noticing a growing trend among luxury travelers who seek authentic cultural experiences beyond the usual destinations.
Her most intricate trip was a luxury African safari honeymoon, combining Cape Town for wine tastings, Kruger for safaris, and beach time in Mauritius or Mozambique. Planning this trip made her realize the value of industry partners in crafting unique, “unGoogleable” experiences.
While Wagner recommends a travel advisor career to people her age, she emphasizes that it’s not for those who see it as a side hustle.
Wagner notes that her clients don’t typically prioritize a supplier’s or destination’s green credentials. She also makes good use of AI to create engaging social media content and gather information on destinations she hasn’t yet explored.
To increase revenue this year, Wagner implemented planning fees. She was initially a bit skeptical but was encouraged by her mentor, Heather Christopher. Satisfied with the move, Wagner says, “It has been the best investment for my business and the type of clientele I want to attract, as it shows the clients have some skin in the game.”
Wagner attributes her success to advice she received early in her career: “Know your worth and be unreasonable”—meaning, don’t let clients walk all over you, and go above and beyond to ensure amazing experiences.
Sterling Wertanzl
Sterling Journeys, an affiliate of Gifted Travel Network; Greenwood, IN
After completing her Master’s in Communication, Sterling Wertanzl was invited by her mother, Lise-Marie Wertanzl, to join Sterling Journeys full-time as part of an expansion. Sterling accepted and calls it the “best decision.” Now the director of operations and co-owner, Wertanzl encourages others her age to pursue the career for its travel opportunities, exposure to luxury brands, entrepreneurial opportunities, and potential for growth.
Since Wertanzl joined the agency, Sterling Journeys has seen a revenue increase of over 100 percent, earning a spot in the Top Producer’s Club of Gifted Travel Network.
With a main client base of Gen X and Baby Boomers, Wertanzl is surprised to see more inquiries with open-ended requests, where travelers seek guidance rather than fully-planned trips.
Her most challenging trip was a family reunion in Normandy and Paris in 2023. When the main traveler lost his passport, Wertanzl came up with a plan using her knowledge of the EU and Schengen versus non-Schengen zones. She devised a solution by arranging a journey through Luxembourg to bypass French restrictions on temporary U.S. passports—a plan that succeeded and gave her great satisfaction..
Hailed as “business savvy, well-traveled, and passionate” by Sandy Saburn of Gifted Travel Network, Wertanzl collaborates with DMCs and partners committed to sustainable practices and cultural sustainability, and she is impressed by her suppliers in Africa.
For Wertanzl, “Hire ahead of revenue growth” has been one of the best tips she’s heard so far. She explains, “Growing your team in anticipation of future growth opens you up to that growth.”
Her recent focus on ultra-luxury clients, which she calls the “smartest move” for the bottom line, emphasizes elevating both client experiences and Sterling Journeys’ reputation as a premier service provider.
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